What's Changing?

NAR has revised the listing broker attribution in MLS Policy Statement 7.85, Internet Data Exchange; and MLS Policy Statement 7.91, Virtual Office Website (Sections 18.2.12 and 19.18 of the NAR Model MLS Rules).

These changes went into effect on September 1, 2022.

Essentially, the language states:

[IDX/VOW listings] “shall identify the listing firm, and the email or phone number provided by the listing participant in a reasonably prominent location and in a readily visible color and typeface not smaller than the median used in the display of listing data.”

How has this been addressed in the MLS?

• The Listing Agent's telephone number has been set as the default contact information to be displayed. 
• The MLS is sending to all website providers/data syndicators additional data (the contact information) that they must display on their websites.
• A selection option has been added to Matrix where Participants (PB/BIC) may choose from four different contact methods to be displayed on their brokerage's listings.  Brokers may choose:
  • Office Phone
  • Office Email
  • Listing Agent Phone
  • Listing Agent Email
• CLICK HERE for additional details on how to change the listing contact information.
• Again, all listings have been modified to display the Listing Agent Phone number unless the Broker chooses one of the other options.

What does this mean for you:

For Participant Brokers

• The system has been changed to display the Listing Agent Phone as the default.
• You may change the selection in the Matrix Input Module.  For instructions on how to make this change in Matrix, please CLICK HERE.  
• The selection you make will be applied to all listings within your brokerage.
• Please note that if you have multiple offices and you want to make a change, you must make the change to each office.

For Agents

• If you're a listing agent, be prepared that you may receive more calls from potential buyers for your listing!
• If you maintain an IDX website, please ensure that your website is displaying the new contact information.  You may need to followup with your designer/IDX Provider that they are complying with this change.

For Websites (IDX/VOW providers and designers)

• You will see a new field added to your data feeds:
  
  • AttributionContact
• Please present this data per HiCentral MLS’s Rules and Regulations 18.2.7 and 19.18
• You may need to repull listings to acquire this new data.

Note:  For additional details on displaying another agent's listing on your social feed, please CLICK HERE